Men are nip and tucking more than ever now.
The number of cosmetic surgeries performed on men has increased more than 325 percent between 1997 and 2015.
Rhinoplasty, is the most requested procedure among men, but surgeons say there’s been a surge in people requesting eyelid rejuvenation to look “younger” and “refreshed,” nose jobs and lip injections, reports Daily Mail.
Speaking with Daily Mail Online, experts explain why more and more men are flocking to the doctor’s office to change their appearance and who they are asking to look like.
1. Men request eyelid rejuvenation to look refreshed like Brad Pitt
Dr Joshua Zuckerman, surgical director at Zuckerman Plastic Surgery in New York City, said the number of eyelid rejuvenation, or blepharoplasties, he’s performed on men has doubled in the last two years.
He currently performs between two to five procedures per month on men compared to just one every couple of months in 2016.
He believes that a number of things are contributing to this increase in blepharoplasty.
Like all cosmetic operations, social media and the need to be photo-ready 24/7 is driving up rates.
But eyes tend to be the first place men get done, since that is where aging first becomes noticeable.
“There is more pressure for professional men to continue to look younger to be competitive in the workplace,” said Dr Zuckerman, adding that the surgery is a minimally invasive one and could be a stepping stone to other cosmetic procedures.
“I find that upper eyelid excess skin or skin laxity is often what spurs male patients to come in and commit to undergoing surgery, as it is one of the most noticeable aesthetic issues in this region of the face.”
This procedure, which costs about $5,000, consists of removing skin, as well as adding or removing fat from the eyelids.
Men typically want to look like younger versions of themselves, but Dr David Shafer, a board-certified plastic surgeon and RealSelf contributor, said some of his patients who get this procedure aspire to look like Brad Pitt – who notoriously has relatively smooth skin around the eyes.
“However, I caution patients to strive to look like a refreshed version of themselves and not try to look like someone else, which can give an artificial appearance,” Dr Shafer added.
Dr Zuckerman said men rarely bring in pictures of celebrities, but added that a few of his patients had jokingly asked to look like George Clooney or Brad Pitt.
“These patients aren’t the demographic to be watching the Kardashians or following celebrities for the most part,” he said.
When patients opt for this procedure, the excess skin on the eyelid is removed and the remaining skin tightened. This procedure usually takes about 30 to 45 minutes and requires local anesthetic.
According to Dr Thomas Sterry, a board-certified plastic surgeon, the ideal eyelid is different for men and women.
A popular look for men is to have generally more fat in their eyelids. This means their eyebrows should be at their frontal bone – the upper part of the eye sockets.
To achieve this look while rejuvenating the eyelids, Dr Sterry said he makes an incision no more than six millimeters above the eyelashes.
For women, he said a popular look is to have eyebrows located above the frontal bone – to give them the “bedroom eyes” look. To achieve this look he makes an incision about one centimeter above the eyelashes.
Dr Sterry noted that American singer-songwriter Kenny Rogers, who opened up about his eyelid rejuvenation in 2006 to PEOPLE, ‘had a well performed operation that was designed for a woman.’
The results of this procedure can last at least 20 years.